Clients are asking harder questions than ever:

“Are we going to be okay?”

“Can we really afford that?”

“What happens if things don’t go to plan?”

In this session, fractional CFO Erica Goode shares how she answers questions like these every day using practical tools, clear thinking, and the right level of financial insight to guide confident decisions.

You’ll hear how she supports clients through dry sales pipelines, cash flow crunches, tough strategic choices, and the exact techniques she uses to build clarity and trust in uncertain times.

This session is perfect for advisors, CFOs, and anyone leading clients through uncertainty.